Your project deserves a launch. Not a listing.
The presale marketing that has sold over 400 homes, now built for BC’s new multiplex market. We create demand before the first buyer walks through, and sell to the 75,000 already looking.
Put it on MLS and wait for the market.
- Marketing begins when the home is finished
- Each home is presented like an individual listing
- Demand depends heavily on portals and open houses
- Branding, lead capture and follow-up are limited
Build demand before the first buyer walks through.
- Pricing and positioning start before launch
- The homes are presented as one cohesive project
- Presale, database, digital and Realtor campaigns work together
- Every lead is captured, nurtured and followed through to sale
We don’t start with an empty audience.
Most launches begin from zero and spend the first months just finding buyers. Yours begins in front of 75,000 people already looking for new homes across the Lower Mainland. That is the difference between building demand and buying it.
One strategy across the entire sales cycle.
We can enter early, before permits and completion, or take over when the homes are nearly ready. The objective stays the same: establish the right value, create demand, protect pricing and keep momentum until the last home is sold.
Market intelligence
Product review, comparable sales, buyer profile, pricing, release strategy and competitive positioning.
Brand the project
Project identity, messaging, renderings, floorplan presentation, website, sales collateral and listing assets.
Create demand
Database launch, email and SMS, digital advertising, Realtor outreach, project page and lead capture.
Convert the interest
Lead response, qualification, appointments, open houses, negotiations, offers and buyer follow-up.
Finish strong
Resale transition when required, pricing adjustments, remaining-inventory strategy and final sales.
Beautiful marketing only works if the right buyers see it.
Our campaigns combine owned audience, paid media, real estate distribution and direct follow-up. The goal is not impressions. It is qualified conversations with people who can actually buy.
The marketing plan should support the development pro forma.
A multiplex is a business. Weak positioning does not just mean a slower listing. It shows up as price reductions, completed inventory, carrying costs and a compromised sale on the second home.
Presale when it makes sense. Resale when it needs to.
We do not force one sales model onto every project. We build the campaign around construction stage, market conditions, buyer confidence and your financial objectives.
Protect pricing
Launch with a clear value story and release strategy instead of discovering the market one price reduction at a time.
Reduce finished-inventory exposure
Start building awareness and a qualified buyer pipeline before completion, where the project and market support it.
Sell the second home strategically
Use each sale, showing and buyer objection as data so the remaining inventory is repositioned intelligently.
Senior strategy, without the big-agency machinery.
The same disciplines the major project marketing firms use, scaled for duplexes, multiplexes and boutique developments where every home and every marketing dollar matters.
Pricing + positioning
Comparable analysis, buyer profile, release strategy, product recommendations and launch timing.
Brand + presentation
Naming, project story, renderings, floorplans, copy, signage and sales collateral.
Website + lead funnels
Project landing pages, registration, analytics, email journeys and campaign tracking.
Database + advertising
Email, SMS, Meta, Google, content and targeted campaigns built around active buyers.
Appointments + offers
Lead qualification, buyer communication, open houses, negotiations and contract management.
Completion + inventory
MLS exposure, launch refresh, completed-home marketing and final inventory strategy.
Duplexes, multiplexes and boutique townhomes. Small projects that still deserve big-project thinking.
PresaleVancity is built around new construction. The sales story starts with the project, not a generic listing template.
Make your project feel more valuable before the buyer ever asks the price.PresaleVancity project marketing philosophy
Let’s build the sales strategy before the market builds one for you.
Whether you have a lot to develop or a project ready to launch, tell us a little and we’ll reply within one business day.